What Do You Enjoy Most About The New Motorcycle Showroom?
 Wider Selection of In-Stock Motorcycles
 Private Sales Offices
 Historic Wall Murals
 Wood Trimmed Interior Design
 Future H-D Multi-Media Experience




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Gowanda Harley-Davidson Expands Dealership
New Motorcycle Showroom Blends Natural Surrounding and Heritage.

    MAY 1, 2007 (GOWANDA, NY) - Gowanda Harley-Davidson has recently completed a 3,600sq. ft. motorcycle showroom expansion and remodeling. Utilizing the architectural resources endorsed by Harley-Davidson Motor Co., Design Work Studios, Inc. of Santa Ana, California artfully conceived a showroom that blends together the dealership’s natural country surroundings, wood trimmed home-style interior and rich heritage. “We are a destination,” says Gowanda Harley-Davidson President, John Reid. “Motorcyclists, and non-riding motorcycle enthusiasts, near and far travel here to enjoy our scenic location and the Harley-Davidson experience.”
    To complete the construction, Gowanda Harley-Davidson turned to local contractors. “We’re a community minded business,” remarks co-owner and expansion project manager, Bob Reid. Ground was broken and the exterior constructed in late August of 2006 by House of Steel from Springville, NY. Interior work was performed by Tanner Remodeling & Construction of Hamburg, NY. “I’m proud to be associated with Gowanda Harley-Davidson and their expansion project,” said Tanner Remodeling & Construction President, Scott Tanner. “Through effective materials research and utilizing local distributors, we’ve been extremely efficient managing Gowanda Harley’s expansion dollars.” In addition, environmental considerations were made to include natural lighting, energy efficient heating and cooling, plus flooring manufactured from recycled tires.

    Standing inside the motorcycle showroom you get the feeling that Harley-Davidson truly is a lifestyle with a long and proud history. Depicted in series of craftily lighted life-size wall murals, it is a history that has been taking place in the Gowanda area since the late 1930’s. “We looked to our own heritage for interior décor,” continues John. “The wall murals are our own family photographs. The antique Harley-Davidson memorabilia is from our family collection too.”
    The sense of lifestyle continues as you look to the modern multi-media experience. Incorporated throughout the dealership, a wide mix of music video and commentary evokes emotion about the Harley-Davidson product and broad culture that surrounds it. “The Harley-Davidson media program is an exciting way to entertain and engage you,” comments Gowanda Harley-Davidson vice president, Paula Rosen. To bring the experience to life, Gowanda Harley-Davidson marketing coordinator, Brian LeBarron partnered with Advanced Production Group from Dunkirk, NY. “We’ve worked with Advanced Production Group for several years to bring the staging, lighting and stadium concert sound to the Harley Happening,” continues LeBarron. “As a specialist in retail audio/video design and installation, their product knowledge and focus on quality comes through just like their concerts.” When fully complete, a total of 60 speakers in 2.1 stereo sound, four big screen LCD televisions, plus live video feed to their service department’s dynamometer tuning lab will create a unified atmosphere across the dealership and highlight everything Gowanda Harley-Davidson has to offer.
    Founded in 1947, by the late John S. Reid, Gowanda Harley-Davidson is located at 2535 Gowanda Zoar Rd. Gowanda. The dealership features new and pre-owned Harley-Davidson motorcycles, Genuine MotorClothes riding and casual apparel, Genuine Motor Accessories customizing parts and a team of factory-trained service staff specializing in routine maintenance, customizing and performance building. Six siblings manage the family owned business today and employ a workforce of 20 full-time and part-time staff. For more information about Gowanda Harley-Davidson check their website at www.gowandaharley.com or visit anytime Mon.-Wed 8:30am-5:00pm, Thurs.-Fri. 8:30am-8:00pm and Sat. 8:30am-3:00pm.

Gowanda Harley-Davidson, Inc.
2535 Gowanda Zoar Road
Gowanda, NY 14070
www.gowandaharley.com
Click here for store hours and map.

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