Cliff's Notes - A Letter from Cliff

Cliff's Notes - Newsletter for March 10 , 2008

In this Edition:

A Personal Letter from Cliff

March 14, 2008

To all of our valued Cliff’s Cycle Revolution friends.

It is with great pleasure and exhausted elation that I announce the move of Cliff’s Cycle Revolution to 465 Federal Road, Brookfield Connecticut.

The road getting to Brookfield has been long, dusty and chock full of potholes. The reality of the project’s duration set in when I found notes dating back to the summer of 2005 - when we first located the property. Anyone who has dealt with environmental law and local town committee’s will understand the time lag.

When I left Wall Street to open Cliff’s BMW Motorcycles of Danbury in May of 2003, I had a simple vision. To staff and run a fair and honest dealership, offer a great destination for my customers and instill a philosophy of the fun that is motorcycling.

In 2003 we opened as a stand alone BMW dealer. We acquired Aprilia in the fall of 2004 and then added Ducati mid 2005. Continued turmoil at Piaggio led us to review our ability to service Aprilia customers and subsequently terminated volutarily in 2006. MV Agusta joined the ranks in the summer of 2006, and we changed the name of the store to a more 'all encompassing' Cliff’s Cycle Revolution. NCR Corse wooed Cliff’s in 2007 and has since become the stores premium race oriented brand.

Space quickly became a premium. Additional service lifts, parts inventory and showroom display requirements were needed to keep pace with our growth. The 84 Mill Plain Road location was busting at the seams over 2 years ago but the irony is that I was prepared and bought the Brookfield property almost 3 years ago. Before we had a grasp of the delays to come, we announced our move for the fall of 2006. We ran into some unusual delays with the building and had to push the move date several times. Thanks go out to my staff for enduring the numerous ‘when are you moving’ questions from you. We’ve lost some of our announcement thunder, but, when you see the new store, you will simply be amazed.

And now to Brookfield! The store resides on 5 acres of property and offers 2 paved acres that will play host to our new Connecticut Rider Education Program, plus the myriad events we organize each year.

Inside the 20,000 sqft facility, showroom space more than doubles and it will be segregated by brand. It allows us to merchandise each marque in their own unique environment – a store within a store. BMW motorcycles, parts and rider’s apparel have a dedicated brand sales advisor, as will, Ducati, MV Agusta and NCR Corse.

We will also have more room to merchandise our core products in our parts and accessories department. The Ducati apparel and accessory area will quadruple from its current size. Supporting all this will be a larger stock room that can swallow all items that keep you on the road.

The service department welcomes you with automatic sliding doors. Now you can ride into a climate controlled reception area. Overall space increases 33 percent allowing for more lifts and room for our specialty equipment.

Of course Revolution Insurance and the ‘dynamic duo’ will be at your service with expanded property and casualty products. And Dyno-Solutions will be located to the rear of the facility as an authorized Power Commander dealer and Dynojet approved tuning center.

We will close for the move from Saturday March 15th and re-open on or about Thursday March 20th. All of our computers will be unplugged Friday March 14th after we close. The moving truck is coming Saturday March 15th to start the transition and we will be dusting through March 19th.

I hope you will all come to visit. Cliff’s is a true destination store more than ever. It’s a ‘hub’ where you can come to explore…connect…learn…and share. There’s a spacious rider’s lounge, full event schedule, special guests, organized rides, track days, seminars and now CONREP approved riding training. There are a few other things up our sleeve too so it will only get better. It’s the Revolution Evolution - stay tuned.

A Grand Opening celebration is scheduled for Saturday May 3rd from 10am-3pm. Check www.cliffscyclerevolution.com/events_calendar.asp for updates and details. Anyone interested in displaying in our ‘vendor alley’ can contact ckirkness@cliffscyclerevolution.com

Thank you all for your patience. Get ready for our latest evolution.

Best regards,

Cliff's Cycle Revolution
84 Mill Plain Road
Danbury, CT 06811
www.cliffscyclerevolution.com
Click here for store hours and map.

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