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Valued Customer of Harley-Davidson of Lakeland,

There is quite a bit of excitement surrounding the launch of the 2011 line-up. If you have not been in yet to see for yourself, I would like to make you aware of offers we are currently running that may be of interest to you. I hope you will find value in one or more of the following:

RIDERS: We are looking to add clean trades to add to our Exclusive Used Bike Value Zone. If you are interested in trading your current motorcycle in towards a new 2010 or one of our new 2011 models, this is a great time to do so.

Should you take delivery of a new 2010 or 2011 model, we will add an instant $500 additional trade value above N.A.D.A. book value to your trade prior to 09/30/2010. If you do not currently own a bike, I invite you to stop by and preview the exciting new 2011 models and all the new features.

Please come prepared to take a free demo ride on any of our bikes.

NON-RIDERS: We want you to join our riding family. Now through 09/30/10, we are offering a $50 voucher to use for an upcoming New Rider Training Course through our Rider's Edge program. Simply call and ask for our Learn to Ride department and mention the code “RIDER2011”. Please note, new rider training is FREE with a motorcycle purchase. It’s fun and it’s easy!

Please call or email me with any questions. I look forward to seeing you soon.

Ride Proud, Jim Petrina, Sales Manager

sales@hdlakeland.newsouth.net - 863-802-1971

*Dealer has right to refuse trade offer based on quality. Rider's Edge voucher cannot be redeemed as cash. Offers expire 9/30/10. See dealer for complete details.

Harley-Davidson of Lakeland
4202 Lakeland Hills Blvd.
Lakeland, FL 33805
www.hdlakeland.com
Click here for store hours and map.

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