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Welcome to the Life Cycle May Newsletter
It’s about time this newsletter hit your mailbox, and the timing couldn’t be more appropriate, as Life Cycle recognizes its 15th anniversary almost to the day I type this. Dave and I would sincerely like to thank our customers, and those of you who helped support the business throughout our years of serving the motorcycle community. Together, we have created a local bike shop with a legacy.

You might remember the days before corporate, mega malls, when small, owner-occupied shops prevailed. Each had its own character, was sometimes a little messy, but always made an interesting stop along the way of a ride. Motorcyclists have always had a homing instinct for finding local bike shops when on the road. They are secretly in search of a heartening experience to complement a trip, no matter how short. Because bike shops aren’t car dealerships. A bike shop is more of a club. When you buy a motorcycle, you purchase membership into the club. And a club should have its own unique atmosphere, with its own unique cast of characters, not complete without flaws. It doesn’t necessarily have to be small in size, but it should feel welcoming and comfortable to everyone, including those who haven’t joined yet. In an increasingly impersonal world, it should be a personable corner of refuge from it; a lively place where adventurers can converge, tell their stories, and be recognized for their courage and individualism. It should be a place driven to honor the sport, and the people in it. Not a place that sees conformity as the only way to achieve a good profit margin. We, at Life Cycle, know that conformity is the pitfall of individualism. And aside from all the freedom and fun, motorcycling celebrates individualism most of all.

So, coming up on June 10, at our anniversary party, we would like to celebrate the spirit of motorcycling, and all the individuals whose lives it has enriched. Also, we’d like to thank all the individuals who have personally enriched our lives through the years, many who have become like family, and hope they will come join us in the revelry, as we continue the legacy of one-of-a-kind shops that care.


Life Cycle is organizing a double header ride for the second weekend in June, with the help of our local RAT Pack. Two entertaining events in one! A ride to Lake Michigan from a rocking anniversary party, and the next day, to the renowned Gilmore Vintage Motorcycle Show.

Saturday, June 10, everyone is welcome to join the party at Life Cycle, as we celebrate 15 years in the motorcycle business! Hours are from 9:00am to 5:00pm. There will be food, door prizes, demo rides and dyno runs. Manufacturers’ reps will be attending. Group rate wrist bands will be available for $5.00 for the Gilmore show on Sunday.

The RAT ride, open to all makes of bikes, and all riding skill levels, will depart from Life Cycle after the party, and take the scenic route to South Haven on the shores of Lake Michigan, later culminating for food and drinks at the Idler Restaurant. Overnight accommodations in South Haven have been arranged at the Old Harbor Inn. For a group rate, mention Life Cycle when calling to make your reservation. Talk to Steve at 269-637-8480. Any further questions, talk to Dave Reynolds at Life Cycle at 269-388-5590.

Free camping will be available Saturday night at the Gilmore Show. Donations are appreciated. Campsites can be set up anytime Saturday.

Sunday morning, June 11, riders will depart from South Haven, taking back roads to the 11th Annual Gilmore Vintage Motorcycle Show. Hours are from 10:00 am to 4:00 pm. Stop by the Life Cycle Booth. Hope to see you!


Expanded Service Department
For those of us in the north, motorcycle season arrived early this year, bursting onto clear roads, with mild weather shining down upon our bikes. Our store has also been bursting at the seams, as most of you know, so we have expanded again, this time doubling the back service area. Service manager, Clint, has been rapidly organizing the new space with tools, equipment, and additional work stations for more technicians . Once finished, which is projected to a few more weeks, the service department will be able to accomplish more work, more efficiently , meaning less down time for your bike, and more time to ride.

Our new technicians are Bob Eikmeier and Shawn Kolhoff.

Bob has been a motorcycle mechanic in this area for 15 years, and has had extensive training and experience with Japanese motorcycles. He and Dave R. were co-workers in a local dealership for a few years. Bob took the Ducati service training course back in December, then started working full time for us early in April.

Shawn was recruited by Clint from our customer base seven months ago, hired in January, and recalibrated into a motorcycle tech through training at both the Triumph and Ducati service schools. He and his wife, Shawn, of same name and spelling, have joined us on many shop rides; she on a Ninja 500, and he on a Triumph TT600. The TT600 is now just his track bike, as he has fallen for a Ducati Triple 9, recently purchased by the Shawns as a wedding anniversary gift.

To read more about our service staff, visit our website:

http://www.lifecyclemotorcycles.com/service.asp

Pictured below is our new service department crew. It was a small feat to get them all to stand still together for a moment during our busy time. From left to right are: Casey, Shawn, Bob, Scott, and Clint.


New Motorcycle Sales Team
Dave Gugle joins Jim Florshinger in creating our motorcycle sales team, along with owner, Dave Reynolds, who fills in any gaps. Left to right are David Reynolds, Jim Florshinger and Dave Gugle.

As the new showroom enters its second season of traffic, I think Dave has finally managed to pack it completely full of glittering toys and apparel, although I have noticed one more empty spot way up on the wall next to the half moon shaped window under the ceiling. Dave, the Master of space management, spent hours exhuming the ten square feet necessary for the placement of a desk, and the position of a new salesman, hired to join our sales team in February.

Join us in welcoming Dave Gugle, an active motor enthusiast with 15 years experience in sales management and retail sales. Transferred from the more placid world of carpet sales, it’s fun to watch him take in the cheerful chaos of a busy motorcycle shop.





WOMAN’S FEATURE
The other day, for the first time in twenty years of regularly visiting the gym, I actually heard two women talking motorcycles in the locker room. Not fluff talk. Real, hardcore motorcycle talk. My mouth fell open, I stopped getting dressed, and I about fell over the bench trying to eavesdrop through a crowd of half dressed women. I was too hemmed in to get over there, but I listened with a thrill that made my heart beat. This was truly a sign of the times. And, as you men probably have noticed, hopefully with a grin, motorcycle times are definitely changing.

There has always been a small number of women who ride. By 2003, the numbers increased to an estimated 4,304,000 American women who were operating motorcycles. Surely, that number has shot upward in the past couple of years, as dealers witness a surge of women in their showrooms and service areas, many of them taking care of business without men. Personally, Dave and I are delighted to be socializing with more women in an industry that used to be a sea of men. Dave has been an advocate for women riders his entire career.

Which brings me to Maggie Willette, newly hired to sell accessories in our store, and who will be specializing in women’s apparel. With thirty years riding experience , and tens of thousands of miles under her belt, Maggie knows her gear. She’s tried just about everything. She knows what leaks, what doesn’t rip, what can take a beating, and how to pack for a 10,000 mile trip. Need advice from someone who eats and sleeps on their motorcycle? Come ask Maggie.

She’s been an active member for 18 years in Women on Wheels, an international women’s motorcycle organization that promotes the positive image of women in the sport of motorcycling. They do fundraising, promote riding safety, mentor new woman riders, and, of course, organize rides.

After earning her Iron Butt Saddle Sore Certificate in 2001on her Kawasaki Vulcan (1000 miles in 24 hours), she started enjoying long distance rallies, proudly earning fifth place on Team Strange. (These rallies are basically a lengthy, round trip scavenger hunt for points, in which the goal is to make it back to the start in 24 hours with the most points.)

Last summer, she completed the SCMAs (Southern California Motorcycle Association) Four Corners Tour of the United States. Proving her butt still made of iron, she finished it in 16 days. This trip starts its first corner in Blaine, Washington, goes to the second corner in San Ysidro, California on the border of Baja, continues to Key West, Florida, then finishes in Madawaska, Maine, where the locals love them so much, there has been serious talk of building a monument to commemorate the bikers.

Also, she earned her Pro Star drag bike license in 2004, just for fun, by taking the women only drag bike class from drag bike champion, Ricky Gadson.

All this, and many more rides around the country throughout the years, including her first bike trip with husband, Scott, out to Colorado. She led him into the sport then, and after 23 years together, continues to take the lead as the motorcycle enthusiast of the family.

Just ask, and she’ll say, “You can never do enough motorcycling!”


REMINDER OF COMING EVENTS
Two upcoming Ducati National Open House events at Life Cycle:

May 12th and 13th Coming right up! Experience the new Testastretta S4Rs, bred from true Italian Superbike heritage. See and test ride the new Ducati Monster S4Rs during this National Open House weekend. Enjoy complimentary refreshments, demo rides, posters, giveaways and come check out the most powerful Monster ever produced.

June 23rd and 24th Showing off the new Ducati Sport Classic GT 1000, a compelling beauty. Again, demo rides, always food, and more giveaways.

The Triumph Thruxton Cup Challenge
The American Historic Racing Motorcycle Association (AHRMA) is once again putting on the popular Thruxton Cup Challenge on Memorial Day Weekend, May 27th and 28th, at Gingerman Raceway in South Haven. We haven’t organized an official ride to this, but we know alot of people who are going to want to attend this nostalgic event. It would be fun to arrange riding with friends, but even if you don’t, I’m sure you’ll see familiar faces and run into people you know, if you just hop on your bike and ride over to the track. Life Cycle will be closed that Saturday, Sunday, and Monday, so, doubtless, some of our crew will head over, also. Just a heads’ up, if anyone wants to plan something, Lake Michigan beckons.

The Thruxton Cup Challenge features very close competition and attracts racing legends as participants. Regulars in the series have included Doug Polen, Gary Nixon, and Jay Springsteen. You can also watch old two strokes from the 70’s oil burn the track, along with other rare bikes from the 60’s to the 80’s duking it out. The races start late morning, and go until mid afternoon. To read more about our events, visit our website:

http://www.lifecyclemotorcycles.com/event_calendar.asp


Ride Reviews
The Lakeshore Blessing of the Bikes, or as someone called it, the Baptism of the Bikes, had quite a good turnout Sunday, (April 30) considering the steady rain. About 30 bikes joined up at Judy’s Restaurant for the Life Cycle RAT group ride, and, after breakfast, cruised on over to Holland. The showers had painted the roadsides into full bloom, bringing lush color to a wet ride. Once there, we set up the Life Cycle booth, lined up our bikes, and served up hot soup, sandwiches and hors d’oeuvres. Vendors still set up their wares, the rock and roll band still played, and riders still crowded in, regardless of the weather. Looking out over the grounds, it was a sea of shiny, black rain gear with hoods. The Blessing was right on schedule, along with the speeches, prizes and Star Spangled Banner. Afterwards, our group packed up and headed over to Martin and Stella’s house for a delicious barbecue. Those chili dogs really hit the spot! The company and conversation were great. Again, we thank the host and hostess for a lovely party.

Trying something fast and new is the spice of motorcycle life. Last Sunday, Dave R. decided to participate in KTM’s free Supermotard Demo Day at Jackson Speedway, so took both the KTM 450SMR and the 950SM to display in a booth, and met some friends there. Jayson and Bruce were also willing to find out what this new sport is all about, although not quite as prepared to hit the track as Dave.

Supermoto combines the thrill of Road Racing with extreme lean angles and cornering on pavement, with the jumps of a dirt Motocross track, and the sliding of Dirt Tracking, all together in one lap. KTM area rep, Keith Lewis, brought four KTM Supermoto demo bikes to ride, and, all in all, about 70 people took them out to evaluate the new experience.

The sessions were five laps each. Dave and Bruce were waiting their turns to ride, and trying to talk Jayson into going home to get his riding gear, when up walked V-Strom Tom, the man on the Suzuki that joined us for the wet ride to and from the Holland Blessing a few weeks ago. Being from Hillsdale, he couldn’t believe he was running into part of the Life Cycle RAT pack again. He had only wandered into the Speedway to see what all the motorcycle hoopla was about. So now, they not only talked him into riding the track, he ended up going first on the KTM Supermoto 450! He said later in an email, “What a ride that bike is!!! Those were the ten most fun laps ever; I haven’t stopped grinning since.”

Tom did pretty darn good for a newbie, hanging in with about 15 other Supermoto bikes “haulin’ ass.” He accomplished the Motocross dirt section once, then avoided it the other four laps, having had little dirt experience.

Back in the pits, he was so hyped up, he managed to convince Jayson to go get his riding gear. Once geared up and ready to go, Jayson began his ride cautiously, getting used to the racing slicks and the combination track. The sharp turns were very difficult to navigate, so when he cheated and cut a corner in front of the guys, they had to wave and shout and generally try to embarrass him. The next lap, he cut the corner again, and that time, Tom was so enthusiastic, he ran alongside Jayson’s bike throughout this slow, tight section of the track, and actually got ahead of him. He got such a kick out of it, he did it again the next lap. Jayson finished his five laps without a mishap, only to endure more ribbing in the pits.

(According to Tom’s email, there are more stories to share about Jayson, but he’s going to savor them for a while, until he can share them with us in person at our anniversary party. And he doesn’t care what they say, “You’re a good sport, Jayson.”)

Dave and Bruce had enjoyable runs on the track, with no problems in the dirt, both being well seasoned motocrossers. Dave was pleasantly surprised how much traction the racing slicks offered in the dirt, although, when he pushed it a little too hard and fast, they were slippery to stop. The front brakes on the 450 SMR were phenomenal, but required practice learning how to modulate them on the different surfaces. He overshot a couple of tight corners, both dirt and pavement, but otherwise loved the bike’s capacity for absurd, footpeg-dragging lean angles that seemed impossible . The bald tires really made it fun to power slide in the dirt just like a flat tracker, with the back end stepping out. And the suspension was very impressive. That which usually has to be very stiff for Road Racing, was still compliant with the big bumps and jumps of Motocross, swallowing them up with no problem. After taking a beating in that section, the suspension was still able to maintain control and stability on the pavement.

Bruce was also having fun on the 560 SMR, until he stalled it in the dirt section when landing off a jump. Dave and Tom, (running his second session), passed him and a track worker off to the side trying to get it started. They eventually got it back on track, and Bruce finished the session. He wanted to go out again and follow behind Dave to pick up some pointers, but after a minor crash involved two of the demos, KTM decided to call it a day.

This kind of combination motorcycling definitely attracts a wide range of riders: ice racers, motocrossers, flat trackers, road racers, and anyone else who ever wanted to try all these types of racing, without having to go whole hog. You can either wear street gear or dirt gear. The fun is in getting to cross over. It also accommodates all ages.

The next KTM Supermoto Demo Day will be on 10/22/06 at the Jackson Speedway.

For more information and future events, contact MISuperMoto.com. 810-459-1806


Life Cycle
3103 Lake St.
Kalamazoo, MI 49048
www.lifecyclemotorcycles.com
Click here for store hours and map.

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